Starface · 2024 · Joint engagement
Immersive ecommerce redesign
Full Shopify rebuild for the cult skincare brand. Mobile-first architecture, modular design system, and third-party integrations at scale.
- Shopify
- Ecommerce
- UX
- Mobile-first
Challenge
Starface had already built a strong brand around self-expression and skincare, but the existing site needed to match the energy. With 89% of traffic coming from mobile, the ecommerce experience had to be radically rethought. The goal was to increase conversions, simplify product discovery, and bring the brand's bold social media storytelling into the storefront itself.
Solution
We rebuilt the store on Shopify from the ground up with a mobile-first, modular grid layout designed to bring the scrolling experience to every device. A full design system was created to keep visuals consistent across every page and make it easy for the Starface team to update content and launch products independently. On the backend, we integrated subscriptions, reviews, marketing automation, and other third-party services into a clean ecommerce architecture.
Results
A high-conversion, mobile-first Shopify store that captures Starface's personality. The modular template system and updated CMS gave the brand full control over content. Product discovery improved significantly, and the immersive storefront became a direct extension of the brand's social channels.
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